General terms to Understand
| Term | Explanation |
|---|---|
| KPI (Key Performance Indicator) | KPI is a measurable value that shows how well a campaign or activity is performing. In advertising, KPIs could be clicks, impressions, conversions, or sales basically, the goals you’re trying to achieve. They help you track success and make better decisions. |
| B2B (Business to Business) | B2B refers to businesses that sell products or services to other businesses. For example, a software company that sells tools to other companies for managing their work is a B2B business. Advertising in B2B usually focuses on showing how the product helps improve efficiency or save money. |
| TA (Target Audience) | Your TA is the group of people you want to reach with your ads. It includes specific characteristics like age, location, interests, profession, or buying behavior. Understanding your target audience helps you create ads that speak directly to them. |
| ISP (Internet Service Provider) | An ISP is the company that provides users access to the internet, such as Airtel, Jio, or BSNL. In advertising, knowing the ISP can help with targeting, especially in region-specific or bandwidth-sensitive ad campaigns. |
| SIM (Subscriber Identity Module) | A SIM card is used in mobile phones to identify and authenticate users on a network. While not directly related to ads, SIM data is often used in mobile marketing to understand user behavior and preferences. |
| OS (Operating System) | OS is the software that runs your devices like Android, iOS, or Windows. Advertisers use OS information to show ads tailored to the device type, ensuring better compatibility and user experience. |
| API (Application Programming Interface) | An API is a set of rules that allows different software systems to talk to each other. In advertising, APIs are used to connect platforms for campaign management, performance tracking, and automation. |
| SEC (Socio-Economic Class) | SEC is a classification based on income, education, and occupation. Advertisers use this data to target groups more effectively, as buying habits often differ across socio-economic categories. |
| RM (Relationship Manager) | An RM is someone from the advertising or service team who personally assists clients. They help you plan campaigns, solve problems, and build a long-term relationship to ensure your advertising runs smoothly. |
| MP (Media Plan) | A media plan is a strategy that outlines where, when, and how often ads will appear. It includes platforms like TV, digital, print, or radio and helps advertisers allocate budget effectively for the best results. |
| WL (Whitelist) | A whitelist is a list of approved websites, apps, or contacts where your ads are allowed to appear. It ensures your ad content is shown in safe and relevant environments, avoiding inappropriate or harmful placements. |
| BL (Blacklist) | A blacklist is the opposite of a whitelist. It contains websites or sources where you don’t want your ads to appear. This helps maintain brand safety and avoids wasting ad money on low-quality or risky platforms. |
| BLS (Brand Lift Study) | BLS is a method to measure how ads impact brand awareness, perception, or preference. It helps advertisers understand if people remember their brand and how they feel about it after seeing the ad. |
| CTA (Call to Action) | CTA is a prompt in your ad that tells users what to do next like “Buy Now,” “Sign Up,” or “Learn More.” A strong CTA encourages users to take action and is essential for ad effectiveness. |
| USP (Unique Selling Proposition) | USP is the special feature or benefit that makes your product or service stand out. In advertising, your USP is what you highlight to show why customers should choose you over competitors. |
| B2C (Business to Consumer) | B2C refers to businesses that sell directly to individual customers, like e-commerce sites or retail brands. B2C advertising focuses on emotions, convenience, and value to attract buyers quickly. |
| GDPR (General Data Protection Regulation) | GDPR is a law in the European Union that protects users’ personal data. If you’re advertising to people in Europe, you must follow these rules like getting consent before tracking users or collecting their information. |
