Native advertising is a smart way to promote your brand without looking like a traditional ad. These ads blend in with the content of the website or app, making them feel more natural and less disruptive to the user. If your goal is to increase engagement, drive traffic, or promote articles, native ad platforms are worth exploring.
Here are some of the best native ad platforms that you can consider as an alternative to Google Ads:
Taboola is one of the most popular native advertising networks in the world. It helps you place your content or ads as “recommended articles” or “you may also like” sections on premium websites like NDTV, Times of India, MSN, and more. Taboola is known for its massive reach and content discovery format.
- Best for: Content marketing, blog traffic, and product promotions
- Highlight: Huge global reach and premium publisher network
Outbrain is a direct competitor to Taboola and offers similar native ad formats. You can display your ads on high-quality sites like The Hindu, BBC, and CNN. It works well if you’re looking to drive brand awareness, promote videos, or push long-form content.
- Best for: Increasing brand visibility and engagement
- Special Feature: Outbrain’s smart targeting and optimization tools
MGID is a cost-effective native ad platform that supports content-style ads, banners, and widgets. It’s popular among affiliate marketers and content-heavy websites. It gives access to a mix of global and regional publishers and supports advanced targeting and retargeting.
- Best for: Affiliate promotions, lead generation, and content traffic
- Strength: Budget-friendly with decent global reach
Adyoulike is a European-based native ad platform that focuses on in-feed native advertising. It works with premium publishers and offers programmatic capabilities, meaning your ads can be served through real-time bidding. It’s a good choice if you’re targeting global markets and want high-quality placements.
- Best for: Programmatic native ads and cross-country campaigns
- Key Feature: Seamless native experience with customizable formats
