If you’re looking to promote your business using banner, native, or video ads but want to avoid Google Display Network, there are several reliable alternatives available. These platforms offer various formats, flexible budgets, and access to global as well as Indian audiences.
Media.net is one of the strongest competitors to Google in the display ad space. It’s powered by Yahoo and Bing, and works very well for content-rich websites such as blogs or news portals. Media.net uses contextual targeting, which means your ads are shown based on the content of the webpage giving you relevant traffic. It supports display and native ads, and the approval process is usually smoother compared to Google.
- Best for: Publishers and businesses with content-heavy websites
- Bonus: It’s more friendly towards Indian publishers and small businesses.
PropellerAds is a popular alternative for advertisers who want high visibility at low costs. It offers a variety of ad formats like push notifications, pop-under ads, interstitials, and native banners. This platform is suitable for promoting apps, offers, landing pages, and even affiliate products. You don’t need a big budget to start, and traffic comes from multiple countries, including India.
- Best for: App installs, offers, and affiliate campaigns
- It’s ideal if you want aggressive reach at lower cost.
Adcash is a global ad platform that supports display, native, and video ads. It uses AI-based targeting to help you reach the right audience. The platform supports both desktop and mobile traffic and allows advertisers to control where their ads appear. It also offers detailed campaign tracking and fraud protection.
- Best for: Global campaigns and video ad promotion
- Strength: Real-time analytics and full control over placements
RevContent specializes in native ads, which blend in with the content of a website and are less intrusive than traditional banners. It’s great for advertisers who want to promote blogs, content-based landing pages, or educational material. RevContent works with premium publishers, so the traffic quality is high. You can control targeting, bid prices, and get transparent performance metrics.
- Best for: Promoting articles, listicles, or product pages
- Advantage: Native format leads to better user engagement
