Faq & Help
How Can We Help?
At SupermanAds, we understand that programmatic advertising can be complex. This FAQ section is here to answer your most common questions and guide you through every step, whether you’re launching your first campaign or optimizing performance.

Programmatic advertising is the automated process of buying and selling digital ad inventory through real-time bidding (RTB) or direct programmatic deals. Instead of manual negotiations, ads are bought using algorithms, data signals, and demand-side platforms (DSPs) that match your targeting criteria (audience, location, device, etc.) to the available inventory on publishers' websites or apps.
This can happen due to several reasons:
- Too narrow targeting (e.g., tight geo, age, or device filters)
- Low bid price compared to market competition
- Limited inventory availability matching your criteria
- Creative disapproval or poor quality
- Low click-through rate (CTR) affecting quality score
Try adjusting targeting, increasing your bid, or using more creatives to improve performance.
Ads may be disapproved due to:
- Violation of content policies (e.g., adult, misleading, false claims)
- Improper landing page behavior (e.g., auto-downloads, redirects)
- Non-compliance with creative specs or guidelines
- Use of restricted keywords
To improve targeting:
- Use behavioral, contextual, and geo-targeting options available on the platform
- Leverage first-party data, retargeting, or custom audiences
- Utilize lookalike modeling if supported
- Split test different segments to see which convert better
Precision targeting leads to better engagement and ROI.
Key performance indicators (KPIs) include:
- Impressions: How many times your ad was shown
- Clicks & CTR: Click-through rate (CTR = Clicks ÷ Impressions)
- Conversions: Desired actions like sales or sign-ups
- CPA/ROAS: Cost per acquisition or return on ad spend
- Viewability Rate: Percentage of ad impressions actually seen
- Bounce Rate: For landing page engagement
SupermanAds uses fraud detection systems and trusted third-party vendors to minimize fake impressions or clicks. Additionally:
- We blacklist suspicious IPs, devices, and placements
- Use ads.txt, app-ads.txt, and seller.json for transparency
- Implement post-bid fraud filters and pre-bid brand safety checks
Yes, SupermanAds supports retargeting campaigns by using:
- Cookie-based or SDK-based user identification
- Pixel or postback integration
- First-party audience uploads
- Dynamic retargeting (if supported by your product feed)
You can re-engage users who visited your site, abandoned a cart, or interacted with previous ads.
We support a wide range of ad formats, including:
- Display banners (JPG, PNG, GIF)
- HTML5 creatives
- Native ads
- Video ads (instream, outstream)
- Playable or interactive formats
- Rich media
Low CTR can be due to:
- Unattractive creatives or headlines
- Irrelevant audience targeting
- Poor ad placement
- Frequency fatigue (same ad shown too often)
- Slow loading times or irrelevant landing pages
Try A/B testing different creatives, improving your copy, and refining your targeting for better results.
Absolutely. SupermanAds supports:
- Pixel-based tracking (image or JavaScript)
- Server-to-server (S2S) postback URLs
- UTM parameters for Google Analytics
- Third-party integration with tools like AppsFlyer, Branch, Adjust, etc.
Our tech team can help you set up conversion tracking based on your stack.